They say everything comes through the eyes and in the case of business is in the same way, so when a customer enters a place where you are buying something you need or something that maybe was better to spend the first thing you see is what it will encourage shopping, talking as a consumer and not business as an entrepreneur.
The lighting in the shop of a business is an important factor that can determine its success.
A dimly lit local could create a psychological barrier that makes the consumer does not choose to enter the premises.
And a local too bright could lead to trouble on the client and have it decide to leave prematurely.
Furthermore, adequate lighting to encourage the consumer to enter the premises and that, once inside, you feel relaxed and therefore more willing to make a purchase.
MegaMex recommended that the lighting in a shop is neutral, although this often depends on the type of business in question.
Here are some tips on lighting for 3 different types of:
Restaurants
In the case of restaurants, dining area and waiting area, generally, use of warm lighting so as to generate a warm atmosphere.
Although in the case of the kitchen where you need to keep workers productive, bright illumination is recommended, though not as bright as it could end up causing trouble in employees.
Clothing Stores
In the case of the clothing stores we recommend a neutral light, while ensuring that the garments are well lit, so they can fully appreciate the textures and colors.
In the case of having mannequins lighting is recommended for everyone, and keep in mind that the clothes stand out with a clear bright illumination, while dark clothes stand with warm lighting.
Beauty Salons
For salon recommended a warm light, but rather seeking to illuminate the face of the client (so that the stylist or makeup artist can do their job well), but prevent the light reaches you directly, it can cause discomfort.
To make the light will come indirectly to the face, it should point the lights onto a screen, or ensure that they bounce off the wall.
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